11/14/2023 0 Comments Barrie konicov subliminal persuasion![]() One hears only music or relaxing sounds underneath, encouraging words are "embedded" at decibel levels perceived only subconsciously. The tapes are said to work because their "messages" bypass conscious defense mechanisms. "The whole idea that a $9.95 tape can change your life and you don't have to do anything seems so absurd," says Harriet Pironti, a spokesperson for Random House. At least 20 publishers including Bantam, Simon & Schuster and Random House have jumped into the business. Once sold only through the mail by small New Age firms, subliminals are now found in chain bookstores. Sales have doubled since 1985, and this year cassettes are expected to bring in $50 million, mostly from middle-class buyers under 45. Sound too good to be true? Not to the millions of people snapping up subliminal tapes that promise to help them shed weight or regain faith in God. "They're a smorgasbord for human potential." "Subliminals are both practical and spiritual, " he says. Now Gregory, 30, owns 15 different improvement tapes-none of whose "hidden" messages he can hear. His sales went up because "people sense if you really care." Encouraged, he bought another tape, this one called "Stop Hair Loss." He says he soon stopped losing his hair. So three years ago he bought a "subliminal" audiotape called "Unconditional Love." All Gregory heard was "some synthesized music and weird gongs." But buried beneath the sounds, supposedly, were inaudible messages subconsciously persuading him to feel better about other people. Rob Gregory wanted to do better at his job selling used factory-ventilation systems in Kansas City. ![]()
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